UNDERSTANDING YOUR NEEDS
The first step of an effective marketing plan is to have a clear understanding of your needs. Knowing your present, near future and long-term plans and goals enables us to tailor a marketing plan that ensures your needs will be fully satisfied with maximum benefit to you.
EVALUATING THE PROPERTY
Arriving at an accurate estimate of value of your property is one of our prime tasks. It involves analysing your property, identifying benefits and attributes, evaluating the highest and best use (commercial, industrial, land), comparison to other similar properties both for sale and recently sold, and in depth financial analysis. Our opinion of value will reflect the true value of your property in the current market.
MARKET EXPERTISE
Knowing the market means working within the market on a daily basis, getting a feel for how the market is behaving and knowing what real values can be achieved. We have access to a wide variety of information regarding current market conditions, enabling us to keep our clients informed of the latest developments.
THE MARKETING PLAN (COMMERCIAL, INDUSTRIAL, INVESTMENT)
Positioning the property by determining what specific industry sectors would be ideal users for the particular property allows us to use a focused marketing approach. By targeting logical users at the beginning, our marketing efforts will be tremendously more effective, giving our clients their desired result with the minimum amount of time.
GENERAL MARKET EXPOSURE
• Distinctive signs will be erected on the property at a location and manner providing maximum exposure and visibility.
• A professionally prepared property flyer / brochure will be produced highlighting the features of the property, which will be provided to all prospects.
• 93% of today’s internet savvy buyers will access the internet when looking for properties for sale. Using up-to-date technology we will market your property via the internet, maximizing exposure by marketing to buyers worldwide. A marketing plan which includes exposure generated on the internet sells properties faster and for more money.
• In commercial and industrial applications, exposure of your property will be prepared for desired companies including: City and Regional Economic Development Offices, City Chamber of Commerce, City Development Offices and overseas prospects if appropriate.
BROKER MARKETING
• Market the property on the Toronto Real Estate Board’s Multiple Listing Service (MLS®) to maximize exposure to other member brokerages.
• Broker e-mailings / facsimiles will be regularly sent to all brokerages throughout the Greater Metropolitan Area, constantly making them aware of your property and any changes.
• Encourage all co-operating brokerages to personally view the property and sell first hand the benefits and attributes.
• Distribute information on your property throughout our “in-house” broker network and affiliates.
TARGET USER MARKETING
• Computerized database direct mailing to our “in-house” database prospects.
• Area mailing to target prospects in the general area of the property.
• Advertisements will be placed in specific industry trade publications and periodicals to target the specific audience for the property.
• A telemarketing campaign will be conducted to all prospective buyers to promote your property to its fullest potential.
QUALIFYING PROSPECTS
Pre-qualifying prospects ensures only serious interest and offers are tendered. Effective showings include personally viewing the property with the prospect, emphasizing the features and benefits and motivating them into action.
FINANCIAL ANALYSIS
The majority of real estate transactions are made or broken over financial matters. The key is structuring the financial aspects of a transaction to the benefit of all parties: the win-win scenario. We have a host of up-to-date tools which show our clients the financial implications of a proposed transaction, which prove invaluable in comparing different alternatives. Our financial analysis services give our clients the competitive advantage.
EXPERT NEGOTIATION
Our knowledge and expertise backed by a wealth of information combined with state of the art resources assure our clients receive the upmost expert negotiation. We ensure our client’s interests are represented and protected.
PROFESSIONAL SERVICE
• Part of our customer service is to keep you informed of all marketing activities and progress being made on a regular basis.
• We also keep you up to date on market conditions and will make marketing plan modifications if required.
• After we have successfully negotiated a transaction on your behalf it is our obligation to stay in touch with you, making sure all of the pieces get put together and ensuring that a successful transaction occurs.
